Stories by Lou Hoffman

•	Telling Your Innovation Story (Technology PR) Tue., Nov. 7, 2023 How PR professionals working with technology clients can land pitches with journalists in a world where every tech company wants to be seen as “innovative.”

•	Earned + Owned Media Combo Lifts Tech PR (Technology PR) Wed., Nov. 18, 2020 How corporate blogging is making a comeback.

•	Most Native Ads Fail Because They're Not Native (or Good) (Technology PR) Mon., Nov. 16, 2015 Native advertising once promised to rescue online media with a legit revenue stream. A quick look at today’s poster children for the  format, however, reveals most of the content is downright dreadful.